French pharmaceutical company, Sanofi, has joined forces with Air France in a novel campaign to help protect holiday-makers.  Aware that, in the lead-up to Christmas, many people travel to countries where falsified medicines are an everyday phenomenon, the two French giants decided to forwewarn them.

Every Air France flight screened a film alerting travellers to the dangers posed by fakes, and how to avoid them.  ASOP EU hopes that other carriers might follow this great example, which you can see in French here and in English here.